Mission, Vision and Values

MISSION:

"Sharing Nature - Enriching Lives" 

VISION:

To provide life-changing travel experiences that have a positive impact on our guests, our guides and the people and places we visit.

CORE VALUES:

STRIVING FOR THE HIGH WATER MARK

• We continuously look for ways to learn and improve.

• We seek feedback from our community of employees, guests, suppliers, agencies and others.

• We provide detailed information about our trips in order to have informed guests.

• We provide a high-quality experience for our guests while building trust and friendship with them.

• We seek to fulfill guest expectations and to meet both expressed and unexpressed needs.

BRINGING MEANINGFUL INTERPRETATION TO OUR GUESTS

• We encourage mastery in interpretive skills.

• We provide resources for learning and expect guides to continually gain knowledge about the places we visit and the natural world.

• We strive to set the stage for a personal odyssey of discovery and exploration.

RESPECT

• Respecting Indigenous peoples and their lands that we visit (see Territory Acknowledgement)

• Respecting each other – our guests, our team members, our suppliers and our agency partners.

• Respecting the Earth.

A HEALTHY, SUPPORTIVE WORK ENVIRONMENT

• We strive to create a work environment and employee team that is inclusive, values people with different origins, life-paths and perspectives, and promotes and defends the humanity and dignity of all people.

• We provide meaningful feedback to our employees.

• We provide fair compensation, along with a sense of value and worth.

• We strive for a balanced approach where family values are honored, and work schedules allow time, flexibility and energy for family and relationships.

MERITOCRACY

• We work to create an environment for the best people to grow and live their dreams.

• We encourage and expect ROW team members to always be learning, improving and growing in terms of knowledge, skills and talents.

CONSERVATION & STEWARDSHIP

• We actively support and are involved with local, state, national and international conservation work.

• We facilitate guest education and involvement in conservation issues.

• We reduce, reuse, repurpose and recycle at every level of our operation.

• We donate trips and services to various worthy causes within our local and statewide community.

• We do our best to operate our business in a socially responsible and sustainable manner.

Safety always comes before ego

We seek to have, and to share, fun and laughter

We strive to accomplish all of the above while operating a profitable, growing company that continues to create new opportunities for our entire community.